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Michelle O'Loughlin Intergenite profile
What do you do?
I’m a User Experience Designer. My role within a project is to make sure that everything looks great and is totally usable. This often involves creating prototypes and several design concepts before refining the design into something that really works.
How do you make a difference?
I try to identify and understand what the user wants or needs from a website and, coupled with the functional requirements, I base my designs around that. I try not to design for design’s sake and believe that things should not only look good but also serve a valuable purpose.
What do you love about your job?
I love the variety I get in my work. Each project is completely different and has its own unique challenges. I also get to experiment with new design trends and push the capabilities of technology within my designs.
A bit about yourself
I’m from Bristol in England and have been a designer for almost 10 years now. I worked in London for four years before moving over to Wellington 18 months ago. I’m now enjoying a much more balanced lifestyle here and trying to see as much of New Zealand as possible.