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Apr

Looking at online community in sport

As online community and social media continue to be hot topics in the media, here’s an example for how these tools actually contribute to a real-world organisation’s success. I studied the Yellow Fever online interactions during the Wellington Phoenix inaugural 2007-08 season. I found that the Yellow Fever are an enthusiastic group with a vision for the future of the Wellington Phoenix . ... read full post

Posted by:  Alex Natelli , Management Consultant |  01 April 2009

Online Communities


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