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17

Feb

Bringing the data to life – four important lessons

We have a client who has been using Microsoft Dynamics CRM for just over a year. They added marketing add-on ClickDimensions to the mix some months later and now have a real set of rich data with which to work. The customer records are updated nightly through a process from a data warehouse and CRM is the mechanism for marketing and outbound communications. ... read full post

Posted by:  Ivor Whibley , CRM Consultant |  17 February 2014

Data, Data Accuracy, Data management, design


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11

Dec

Data Governance: The role it plays in managing an organisation's data

In previous weeks here on the Intergen blog, I’ve looked closely at two data-related topics Data Quality and Master Data Management . In today’s final wrap-up, I take a high level look at Data Governance and the role it plays in managing an organisation’s data. ... read full post

Posted by:  Mark Worthen , Senior Consultant, Enterprise Applications |  11 December 2012

Business Intelligence, BI, Data, Data Accuracy, Data Governance, Data Quality, Master Data Management, Data Governance Assessment, Data Governance Framework


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06

Dec

Garbage in, garbage out: The importance of data quality

As business intelligence and data warehousing continue to mature and with increasing attention being given to “big data”, I thought it important to address an often overlooked or under-addressed issue; Data Quality. Over the course of three blog posts in the coming weeks, I’ll touch on Data Quality, Master Data Management and Data Governance. What do they mean and how are they useful to your organisation?  ... read full post

Posted by:  Mark Worthen , Senior Consultant, Enterprise Applications |  06 December 2012

CRM, Business Intelligence, Marketing, Sales, BI, Data, Data Accuracy, Data Completeness, Data Consistency, Data Governance, Data Integrity, Data Mart, Data Quality, Master Data Management


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