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Garbage in, garbage out: The importance of data quality

As business intelligence and data warehousing continue to mature and with increasing attention being given to “big data”, I thought it important to address an often overlooked or under-addressed issue; Data Quality. Over the course of three blog posts in the coming weeks, I’ll touch on Data Quality, Master Data Management and Data Governance. What do they mean and how are they useful to your organisation?  ... read full post

Posted by:  Mark Worthen , Senior Consultant, Enterprise Applications |  06 December 2012

CRM, Business Intelligence, Marketing, Sales, BI, Data, Data Accuracy, Data Completeness, Data Consistency, Data Governance, Data Integrity, Data Mart, Data Quality, Master Data Management

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