Our Blog

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28

Aug

Three ways to help you differentiate your customer experience

We’ve all received them – emails pushing products that we are never going to buy because the company sending them has no idea of what we actually need or want. ... read full post

Posted by:  Janine Barron , Principal Digital Strategist |  28 August 2019

customer experience, Digital Transformation, #CXreimagine


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21

Aug

Customer experience: You think you are ready for change? Think again

There’s a predictable arc to stories of companies that have set out to overhaul the experience for their customers but run out of steam or utterly failed to deliver results. The project starts with a burst of enthusiasm, often fuelled by middle managers dealing with complaints from customers passed up the chain by frazzled frontline staff. ... read full post

Posted by:  Adam Ford , Practice Lead, Digital & Experience Design |  21 August 2019

customer experience, Digital Transformation, #CXreimagine


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20

Aug

‘P2P’ marketing and putting customers first

They are considered the big tech disruptors of the last decade - Netflix, Uber and Amazon, companies that have changed the face of video streaming, transport and shopping respectively. ... read full post

Posted by:  Richard Brown , Head of Digital and Experience Design |  20 August 2019

customer experience, Digital Transformation, #CXreimagine


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(1 votes)

01

Aug

Putting customers in the driving seat - lessons from a CX transformation

When the country’s best-selling car maker embarked on its “Drive Happy Project” initiative, it had to address a range of customer pain points, redefine the relationship between IT and marketing and bring its extensive car dealer network along on the journey. ... read full post

Posted by:  #cxreimagine , Guest Contributor |  01 August 2019

customer experience, Digital Transformation, #CXreimagine


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(1 votes)

24

Jul

How enterprise architecture supports organisational strategy

Since the phrase digital transformation made its first appearance, most organisations are now either well into their transformation journeys or at least considering how technology could potentially transform their business operations. However, transformation projects aren’t likely to be successful unless they find the perfect balance between people, process, and technology. ... read full post

Posted by:  Ravi Baggam , Solution Architect |  24 July 2019

Digital Transformation, Enterprise Architecture, Strategy


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12

Jun

Projects versus products: why your business needs to take a product approach

With most businesses thinking about transformation, much of the conversation revolves around projects. Whether referring to the overall transformation journey or the individual steps along the way, organisations that constantly refer to projects could be setting themselves up for failure without even knowing it. ... read full post

Posted by:  Chris Dury , Practice Lead, Architecture |  12 June 2019

Project Management, Digital Transformation


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11

Jun

Why a picture of your transformation vision is worth 1,000 words

Most people are familiar with the saying that a picture is worth 1,000 words. The reasoning is that it’s possible to convey so much more information visually compared with textually. ... read full post

Posted by:  Chris Dury , Practice Lead, Architecture |  11 June 2019

Digital Transformation


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07

Jun

Reimagining your SharePoint intranet with Office 365

Throughout my SharePoint career, one of the themes that has been a debate amongst consultants and our customers is the question of customisation. ... read full post

Posted by:  Amanda Redgard , Senior Consultant |  07 June 2019

SharePoint, Collaboration, Office 365, customer experience, Digital Transformation, #CXreimagine


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(4 votes)

15

May

Key insights from Marketing South 2019

Marketing South 2019  brought the South Island marketing community together for a day of inspiration, learning and networking. The programme featured a mix of local and national case studies providing practical insights on digital and data-driven marketing, customer experience and brand development. Here is our summary and takeaways. ... read full post

Posted by:  Richard Brown , Head of Digital and Experience Design |  15 May 2019

customer experience, Digital Transformation, #CXreimagine


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02

May

Whose experience is it anyway?

In a previous blog I talked about some of the myriad challenges in identifying the right experiences that we should be designing. I suggested that understanding that the very human problem of cognitive bias needs to be factored in to our thinking since these biases affect how and what we design.   ... read full post

Posted by:  Mark Smith , Head of Consulting and Architecture Services |  02 May 2019

customer experience, Digital Transformation, #CXreimagine


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28

Mar

Getting the right experience right

We seem to be living through a time of changing rules when it comes to Experience. The town crier is walking the streets, ringing a loud and insistent bell and shouting “the old experience is dead, long live the new experience.” ... read full post

Posted by:  Mark Smith , Head of Consulting and Architecture Services |  28 March 2019

customer experience, Digital Transformation, #CXreimagine


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(2 votes)

27

Mar

Lessons in digital transformation from the front line: a Q&A with First Gas

We had the privilege of spending time with First Gas recently on two fronts. Firstly, we got the chance to sit down with Gerard Brown, Solutions Manager and Huw Griffiths, Information Services Manager from First Gas and ask them to talk us through their digital transformation journey. Secondly, we got to take the show on the road and talk to the audience at DX2019 about enabling your business to be successful in today’s fast paced world of technology.  ... read full post

Posted by:  Gerard Brown , Solutions Manager, First Gas (Guest Contributor) |  27 March 2019

customer experience, Digital Transformation, #CXreimagine


Rating: 
(3 votes)

25

Mar

Customer experience and advocacy: themes from DX2019

DX2019 is New Zealand’s premier digital summit held in Auckland, exploring the trends, challenges and customer experiences driving digital transformation. The sold-out conference attracts a diverse and senior audience drawn by the fantastic line up of speakers. Richard Brown, our Head of Digital and Experience Design, shares his key takeaways from the day. ... read full post

Posted by:  Richard Brown , Head of Digital and Experience Design |  25 March 2019

customer experience, Digital Transformation, #CXreimagine


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25

Mar

Digital transformation enablement: why strategy needs to lead the conversation

Why strategy needs to lead the conversation about digital experience and transformation and why you’d better join in as marketer and information technology decision maker. Claudia Rondon recently joined Empired’s Digital Experience team as a strategist. Bringing her enthusiasm about creativity and innovation and her 15 years’ experience across multiple industry clients, she shares her thoughts in the Q&A below. ... read full post

Posted by:  Claudia Rondon , Strategist, Digital & Experience Design |  25 March 2019

customer experience, Digital Transformation, #CXreimagine


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26

Feb

Taking the opportunity to reimagine what’s possible, putting the customer at the heart of everything

Over the coming weeks and months, we’ll be focusing here on the topic of experience transformation. How do we transform the experiences we create – for our customers, users, citizens and the people within our organisations? And what role does technology play in helping us to reimagine the transformation opportunity in front of us all?  ... read full post

Posted by:  Simon Bright , Chief Executive Officer, Intergen |  26 February 2019

customer experience, Digital Transformation, #CXreimagine


Rating: 
(1 votes)

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