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21

May

The state (and future) of New Zealand websites

An interview with Intergen’s Lead Web and Digital Strategist, Giles Brown. ... read full post

Posted by:  Katy Sweetman , Marketing Director, Empired Group |  21 May 2012

Social Media, Engaged Web


Rating: 
(3020 votes)

07

Dec

User engagement - exploring what we need and want

‘User engagement’ is a continuous voyage of discovery to find out what users need and want when they interact with technology. ... read full post

Posted by:  Giles Brown , Web Strategist |  07 December 2011

Engaged Web, R&D, website engagement


Rating: 
(2589 votes)

25

May

How to sell smarter – staying ahead of consumer expectations on the web and in-store (part two of two)

Eventually, you will need a website, if you don’t already have one – and it requires ongoing care, attention and maintenance. A Neilsen survey last year showed 45% of New Zealanders now shop online and more than 1.4 million bought online between April 2009 and April 2010. You can’t afford to not have a presence. ... read full post

Posted by:  Daniel Munns , Retail Specialist |  25 May 2011

CRM, Social Media, Engaged Web, Twitter, Retail trends, 2011 predictions, Intergen website, Facebook


Rating: 
(3244 votes)

24

May

How to sell smarter – staying ahead of consumer expectations on the web and in-store (part one of two)

Online and mobile shopping has changed retailing dramatically over the past decade. Consumers have enthusiastically taken to the internet, social media and mobile technology to help in their buying decisions, and now have high expectations of what’s available, at what price, and how quickly. They’re researching, and buying, online, comparing prices and insisting on information and experience before they make their decision. Buying is no longer a simple in-store transaction, it’s a journey, and it can take many different routes. ... read full post

Posted by:  Daniel Munns , Retail Specialist |  24 May 2011

Social Networking, Social Media, Engaged Web, Retail trends, Facebook


Rating: 
(3877 votes)

10

Mar

The future of online engagement - what are the trends and where are we heading

Developments in the web space are rapid, and the face of online business is constantly changing. With the findings of the Engaged Web in New Zealand Report still fresh in my head, I set about surfing the net to find some of the world’s most engaging websites and to identify some emerging trends and common themes when it comes to websites that truly engage with their visitors. My surfing expedition now complete, here’s what I came back with… ... read full post

Posted by:  Rose Harris , Marketing Assistant |  10 March 2011

Community, Engaged Web, 2011 predictions


Rating: 
(8657 votes)

09

Mar

An assessment of our own website, using the Engaged Web criteria

Over the last few months we’ve been gearing up for an assessment of some of New Zealand's most visited websites for the Engaged Web in New Zealand Report . This has involved a process of observing how engaging these were and comparing them to other websites, scoring them against a set of pre-defined engagement categories. With this in mind, we thought it was the perfect time and opportunity to have a close look at our own website, rating it against the same criteria and taking away some constructive points for improvement. ... read full post

Posted by:  Rose Harris , Marketing Assistant |  09 March 2011

Engaged Web, Intergen website


Rating: 
(4171 votes)

07

Mar

In a nutshell: the overall results of the Engaged Web in New Zealand Report

Intergen has recently completed the Engaged Web in New Zealand Report , first undertaken by EPiServer in the UK and then Australia. Results indicate that the websites assessed in the New Zealand report do engage with their visitors; however, many organisations are failing to utilise engagement tools to a high standard. ... read full post

Posted by:  Rose Harris , Marketing Assistant |  07 March 2011

Engaged Web, website engagement


Rating: 
(3762 votes)

03

Aug

Internet for good

We Live in Public – the cautionary tale of Josh Harris, the internet pioneer you’ve never heard of. Is it true that every innovation or modern invention has a drawback? That every silver lining has a cloud? In our industry and – closer to home – at Intergen, we talk a lot about how technology improves the daily lives of those around us. We look for tangible examples of how what we do makes a difference. I’m sure that’s true of most people, in most industries, not just IT. ... read full post

Posted by:  Katy Sweetman , Marketing Director, Empired Group |  03 August 2009

BHAG, Engaged Web


Rating: 
(4226 votes)

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