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Garbage in, garbage out: The importance of data quality

As business intelligence and data warehousing continue to mature and with increasing attention being given to “big data”, I thought it important to address an often overlooked or under-addressed issue; Data Quality. Over the course of three blog posts in the coming weeks, I’ll touch on Data Quality, Master Data Management and Data Governance. What do they mean and how are they useful to your organisation?  ... read full post

Posted by:  Mark Worthen , Senior Consultant, Enterprise Applications |  06 December 2012

CRM, Business Intelligence, Marketing, Sales, BI, Data, Data Accuracy, Data Completeness, Data Consistency, Data Governance, Data Integrity, Data Mart, Data Quality, Master Data Management

(2730 votes)



Changing the way we engage: why getting social is the key to understanding our clients

Evidence tells us that socially networked organisations – those that use social technologies to engage with their clients and ingrain the social mindset into their business ethos and work processes – are more likely to succeed. There’s a direct correlation between the ability to connect socially and the market share a company enjoys. We’re told that 70% of all businesses already have their toe in the water when it comes to “getting social” – but why go to all the effort? ... read full post

Posted by:  Katy Sweetman , Marketing Director, Empired Group |  05 October 2012

CRM, Social Media, Social, Sales

(2248 votes)

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