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08

Sep

Workplace Gamification - it’s all fun till someone learns something

Gamification. It’s a real word. The Oxford dictionary website describes gamification as: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service”. ... read full post

Posted by:  Brian Lyall , Senior Web Strategist |  08 September 2014

Web Strategy, digital ecosystem, Gamification


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08

May

Your customers aren't (just) using computers: thinking about their real-world journeys and your digital ecosystem.

In the old days of the web, it was fantastic if you had a business website – a place where any customer – or prospective customer – could go online to find out your opening hours, your contact numbers, and maybe even get some basic pricing or product information. ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  08 May 2013

Social Media, Mobile, Marketing, User Experience, Web Strategy, Website, buyer behaviour, customer experience, digital ecosystem


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(2330 votes)

10

May

Twilight Recap: Web Strategy for Humans – Fieldwork vs. Requirements

If you’re currently working on or about to work on a website, app or mobile project – this will interest you. Giles Brown, Intergen’s Service Line Lead for Web & Digital Strategy, took his attendees on a journey through the process of creating concepts for a website or application – based on business requirements and face-to-face fieldwork. Above: Face-to-face engagement with prospective users of the DateNight concept describing how they think the service should work for them. ... read full post

Posted by:  Rose Harris , Marketing Assistant |  10 May 2012

website engagement, Twilight recap, User Experience, Web Strategy


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