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Twilight Recap: Web Strategy for Humans – Fieldwork vs. Requirements

If you’re currently working on or about to work on a website, app or mobile project – this will interest you. Giles Brown, Intergen’s Service Line Lead for Web & Digital Strategy, took his attendees on a journey through the process of creating concepts for a website or application – based on business requirements and face-to-face fieldwork. Above: Face-to-face engagement with prospective users of the DateNight concept describing how they think the service should work for them. ... read full post

Posted by:  Rose Harris , Marketing Assistant |  10 May 2012

website engagement, Twilight recap, User Experience, Web Strategy

(2599 votes)



User engagement - exploring what we need and want

‘User engagement’ is a continuous voyage of discovery to find out what users need and want when they interact with technology. ... read full post

Posted by:  Giles Brown , Web Strategist |  07 December 2011

Engaged Web, R&D, website engagement

(2630 votes)



In a nutshell: the overall results of the Engaged Web in New Zealand Report

Intergen has recently completed the Engaged Web in New Zealand Report , first undertaken by EPiServer in the UK and then Australia. Results indicate that the websites assessed in the New Zealand report do engage with their visitors; however, many organisations are failing to utilise engagement tools to a high standard. ... read full post

Posted by:  Rose Harris , Marketing Assistant |  07 March 2011

Engaged Web, website engagement

(3857 votes)

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