Navico appoints Intergen as New Zealand Dynamics CRM partner

21 July 2015

Auckland, New Zealand — July 21, 2015 — Navico, the world’s largest recreational marine electronics company, has appointed Intergen as its New Zealand Dynamics CRM partner.

Navico brands include Lowrance, Simrad and B&G. The company employs 1500 people, and sells its products in over 100 countries. 

“This partnership is extremely important to us,” said John Adair, Practice Manager, Dynamics Solutions at Intergen.  “Customer service is at the core of Navico’s success, and it’s an area where we also shine.”

“One of our first objectives will be to help Navico integrate their customer service efforts across the previously segregated EMEA, APAC and American regions. Navico’s global presence results in the products they supply travelling across the world on the vessels they are fitted to. This highlighted an opportunity for Navico to improve their service model and create a single integrated Service Relationship Management system. We are working hand-in-hand with Navico to build a platform for the future that ensures customer centricity and continuously adds value to their brands.”

The result will be a single source of truth for Navico, which will allow customers to enjoy seamless service no matter where they are in the world.

Lucinda Abood, EVP Head of Service and IT at Navico said: “Navico currently handles over 350,000 service enquires across 20 sites each year. Microsoft Dynamics CRM will allow us to have a global tool to record, track and manage all service contacts, linking our technicians, Dealers and Customers across countries and around the world. This solution will ensure our customers receive the highest level of customer service anywhere around the globe. Navico selected Intergen based on the trust built up with their team during the successful delivery of the analysis phase.”


For more information please contact:

Angela Meekings
Marketing Manager
+64 21 297 8638

About Intergen

Intergen, a subsidiary of Empired Limited, is one of Australasia’s leading dedicated Microsoft solutions providers and a leading member of the Microsoft Partner Network, with staff delivering information technology solutions across Australia, New Zealand and North America. Its key offerings include portals, content and collaboration solutions, web and digital strategy and delivery, user experience design, Microsoft Dynamics financial and customer relationship management, custom software development, management consulting, infrastructure consulting and hosting services.


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