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Looking at online community in sport

As online community and social media continue to be hot topics in the media, here’s an example for how these tools actually contribute to a real-world organisation’s success. I studied the Yellow Fever online interactions during the Wellington Phoenix inaugural 2007-08 season. I found that the Yellow Fever are an enthusiastic group with a vision for the future of the Wellington Phoenix . ... read full post

Posted by:  Alex Natelli , Management Consultant |  01 April 2009

Online Communities

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