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29

Oct

Basement Information Architecture – a practical analogy

Over the weekend my wife's parents were staying with us as they had three different birthday celebrations to attend in the Wellington area. This is actually pretty good – I get along really well with my in laws so we always look forward to having them visit.  ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  29 October 2013

information architecture


Rating: 
(884 votes)

09

Oct

Do I need a responsive* website?

The short answer: It depends... Now for the long answer: To ask whether you need a responsive website is to try to decide on tactics before you’ve come up with an overall strategy. Responsive Design is a technique – a way of getting a job done – with certain characteristics that make it more suited to some scenarios than others. ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  09 October 2013

content management, design, web


Rating: 
(1040 votes)

15

Jul

Oh, and it has to work on mobile!

But… what does this actually mean? Less colloquially perhaps, but you'd be surprised at how often I come across this little – and big – condition, buried at the end of a Statement of Work or draft requirements document. It's not surprising that it's mentioned, of course, just that it's not often mentioned as an up-front requirement, or not given the weight it deserves. ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  15 July 2013

Google, Mobile


Rating: 
(1333 votes)

05

Jun

Content with a capital C

The art of simple, consumable content.   ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  05 June 2013

Content, communication, Marketing, Website, CMS, Writing for the web


Rating: 
(1493 votes)

08

May

Your customers aren't (just) using computers: thinking about their real-world journeys and your digital ecosystem.

In the old days of the web, it was fantastic if you had a business website – a place where any customer – or prospective customer – could go online to find out your opening hours, your contact numbers, and maybe even get some basic pricing or product information. ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  08 May 2013

Social Media, Mobile, Marketing, User Experience, Web Strategy, Website, buyer behaviour, customer experience, digital ecosystem


Rating: 
(2111 votes)

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