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Workplace Gamification - it’s all fun till someone learns something

Gamification. It’s a real word. The Oxford dictionary website describes gamification as: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service”. ... read full post

Posted by:  Brian Lyall , Senior Web Strategist |  08 September 2014

Web Strategy, digital ecosystem, Gamification

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Designing for a bad experience

As a User Experience Designer, emotion plays a key role in my work. And while the majority of experience design is about the actual experience as it happens, we also have to be aware of context. In other words, why is this experience happening? And specifically – is there an emotional aspect I need to take into account? ... read full post

Posted by:  Brian Lyall , Senior Web Strategist |  18 February 2014

UX, User Experience

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