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Bringing the data to life – four important lessons

We have a client who has been using Microsoft Dynamics CRM for just over a year. They added marketing add-on ClickDimensions to the mix some months later and now have a real set of rich data with which to work. The customer records are updated nightly through a process from a data warehouse and CRM is the mechanism for marketing and outbound communications. ... read full post

Posted by:  Ivor Whibley , CRM Consultant |  17 February 2014

Data, Data Accuracy, Data management, design

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