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An end to Dynamics Day: introducing Digital Convergence – where business meets technology

With both Auckland and Sydney Dynamics Days now done and dusted for another year we can break the big news: There will be no more Dynamics Day. (The announcement was met with audible gasps from the audience when we let the cat out of the bag during closing remarks at this year’s Dynamics Days.)

All good things must come to an end. Dynamics Day has run for eight consecutive years in New Zealand and three in Australia, making its way across the Tasman in 2014. It’s grown from a small, tech-focused, turbo charged user group to a full scale business conference, the largest of its kind in Australasia, providing valuable insight for those interested in how technology can underpin business transformation. Over the years we’ve watched Dynamics Day grow and evolve. It’s become the biggest and most anticipated date in our events calendar each year, attracting hundreds of business and IT professionals from across the country. It’s earned a reputation as a place for thought leadership, networking, storytelling, learning and forward thinking.

But now it’s the end of an era.

And the beginning of a new one.

In 2017 we will be bringing you Digital Convergence – where business meets technology. A new name, but the same focus on business enablement through technology. The same thought leadership, and opportunities for networking, storytelling learning, and forward thinking.

Digital Convergence - where business meets technology

Why Digital Convergence?

So if the format and structure for the day will remain largely the same as in previous years, you may be wondering why we’re retiring Dynamics Day in favour of Digital Convergence. A very good question…

Over the years, as the Microsoft vision and platform have evolved, “Dynamics Day” has become a misnomer. Back in the day, Dynamics Day was very much a Dynamics­-focused event. Today, it’s very much an all-of-Microsoft platform event. Or, going one step further, it’s an event where the technology products themselves take a back seat and business strategies and outcomes take the wheel (and it just so happens that it’s Microsoft technologies under the hood making everything work).

Today it’s all about bringing everything together seamlessly in the digital realm; it’s about what organisations can achieve when they aspire to – and work towards – true Digital Convergence. And, while Dynamics will still get a fair bit of air time (particularly now Dynamics 365 has been released to market, transforming the world of Dynamics as we’ve known it), the focus of the day is on digital transformation through technology convergence and on what organisations need to do to achieve this. 

Personally I’m excited about the change. All our client conversations of late have been about the platform's role in enabling business transformation, so the timing is right. Businesses across Australasia are recognising the opportunities that connected platforms can bring, allowing them to do more with less. The change is underpinned by Microsoft’s investment in Dynamics 365, effectively presenting the market with business platform as a service, allowing businesses to service customers with agility, speed and quality that will augment their brand in this hyper-competitive global marketplace. Look forward to meeting you all again next year at Digital Convergence 2017.

What next?

Watch this space for more information as we plan next year’s event and stay tuned for your invitation to Digital Convergence 2017. 

Posted by: James Page, Practice Director Partners, Alliances & Channels | 03 November 2016

Tags: CRM, Business Intelligence, Dynamics Day, Microsoft Dynamics, data insights, Digital Transformation, Less Busyness More Business

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