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08

Oct

More intelligence, less work: How to design a data-driven marketing strategy that rocks

When it comes to data-driven innovation and campaigns, there are a few brands that are hard to beat. Think of Amazon, Netflix or Spotify. What do they have in common? They provide exceptional customer experience, they are great innovators, large global brands – and they recognise the strategic value of customer data.  ... read full post

Posted by:  Katerina Thomas , Client Manager |  08 October 2018

Marketing, customer experience, Customer Centric, Data-driven marketing, #CXreimagine


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27

Aug

Five things I've learned about innovation (from a marketer's perspective)

There are a few things in life that are regarded as big decisions. Moving overseas, getting married, having kids, buying a house – and changing careers. ... read full post

Posted by:  Katerina Thomas , Client Manager |  27 August 2018

Marketing, customer experience, Customer Centric, #CXreimagine


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