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Clearing out the cupboard

Intergen’s Web Redevelopment Project Part 1

All my Christmases have come at once - Intergen is getting a new website. As a company whose stock and trade is making browsers browsable and creating ‘intelligent business’ online, it made sense for us to do for ourselves what we do for our clients: make one hell of a great web experience.

It’s the builder’s house syndrome: we’re so busy doing it for everyone else that our ceiling is caving in around us. Well, maybe it’s not quite that extreme, but it’s fair to say there’s a fair bit of last season’s wardrobe stuffed in the cupboard that needs clearing out.

The Intergen website is roughly four years old. If it was a human being it would be at kindergarten, but in web years it’s positively geriatric. It does the trick but these days doing the trick just doesn’t cut it in cyberspace. We will be looking at ways to showcase ourselves better, and more simply, with the ultimate goal of giving our visitors exactly what they came to our site for – and more. I’ll cover the particulars and track our progress in subsequent posts, so watch this space.

In the hope of meeting a deadline, we are treating this exactly as we would a client project. We have a project manager, a business analyst, a designer, a developer, key stakeholders (Tim, our Marketing Manager, and me) and a project sponsor (Wayne, our Marketing Director). And of course we ultimately all account to a Board; something like Donald Trump and his posse in The Apprentice, but without the helicopters and golf courses.

We’ve done our envisioning (but more on that in my next post, entitled ‘How long is a piece of string?’) and next up we tackle IA head on, card sorting and all.

Over the coming months I’ll check in with some candid observations as we progress with our blossoming site, share some stories around the cyber campfire and test the Intergen way of working from a client point of view. Should be fun!

Posted by: Katy Sweetman, Marketing Director, Empired Group | 11 May 2009

Tags: website redevelopment

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