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29

Apr

The State of Browsers 2014

We take lots of measurements every day. Data points are important to guide you and your business and online is no different. So how do we know what technology to target? In this blog post I will give you a status on browser uptake, from our point of view.

The first project I participated when joining Intergen was the launch of an updated company website. As in any other project we needed to limit scope to allow for a definite timeline.

One of the constraints was "browser support", an important parameter that could spell doom if too broad. Some thought we should support anything from Internet Explorer 6 up to more modern versions. I proposed that efforts to develop and test for such an old browser would be wasted. Those who supported (no pun intended) covering old versions argued that businesses were still using these due to constraints in their own infrastructure.

Looking at our analytics back then I was able to prove usage of Internet Explorer 6 was declining at a steady pace and by the time the new website was released it would be practically nil. That was certainly the case at launch and in the last 30 days we've seen only one case of a session using this old browser to visit our website. If we extend the period back to the beginning of the year, we can only see five sessions using Internet Explorer 6.

I decided to create some charts to give an update on The State of Browsers (according to Intergen website analytics) and share these with you now.

These charts are based on a 30-day period covering March - April 2014. The charts present the numbers for Australia, New Zealand and USA, which are the main markets we cover. All charts show the percentage of sessions for each browser (or operating system) as stated, and cover desktop only. I am planning to cover mobile in another post.

Once again, this is very specific to Intergen. Other websites might have a different audience profile. For example Trade Me numbers are different but they cover a more mainstream e-commerce segment targeting a consumer audience.

Browsers

In Australia we saw a drop for Internet Explorer when compared to the same period in previous year (41% down from 52%), with a small drop for Firefox (14% to 11%) while Chrome usage surged from 29% to 42%.

Browsers: Australia only

In New Zealand numbers are just slightly different now, with small changes: Chrome up from 37% to 45%, Internet Explorer down from 40% to 38% and Firefox down from 14% to 12%. 

Browsers: New Zealand only

The US-based traffic shows a big drop for Internet Explorer (down forom 44% to 38%) but an even bigger drop for Firefox, going down to 12% from 20%. Chrome usage went up from 26% to an incredible 45% in just one year.

Browsers: USA only

Internet Explorer

Looking at Internet Explorer only, Internet Explorer 6 disappeared from our analytics. In Australia Internet Explorer 11 and Internet Explorer 10 together have more than 50% of the segment, while in New Zealand Internet Explorer 7 is still widely used with 28% of the sessions. 

Internet Explorer Australia 2014

Internet Explorer New Zealand 2014

Internet Explorer USA 2014

Windows 

What about Windows versions? As you know Microsoft has now finished providing support for Windows XP but are our visitors moving away from this 13 year-old operating system? 

Interestingly enough our numbers show a small number of Australia and New Zealand visitors still using Windows XP (5% and 4% respectively) but a huge 15% of USA-based visitors are still relying on this old system. In all three cases though the dominant version is Windows 7, with the latest Windows 8.1 coming second, but growing fast.

Windows Versions: Australia 2014

Windows Versions: New Zealand 2014

Windows Versions: USA 2014

Posted by: Mauricio Freitas, Online & Digital Marketing Specialist | 29 April 2014

Tags: Content Management System


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