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Twilight Recap: Creating engaging web experiences with SharePoint

Robert Stewart, Solution Specialist for Intergen's Innovation, Strategy and Solutions Team gave a run through on where Microsoft is heading with SharePoint; focusing on the capabilities it offers to help organisations create engaging web experiences.

Creating engaging web experiences with SharePoint


Currently, 80% of the Fortune 500 companies use SharePoint for their Intranet and only 25% use it for public facing websites and extranets. With the recent investment and improvements in SharePoint 2013, SharePoint is making a play in three key areas - mobile, personalisation and search. If you’re a SharePoint intranet user and looking at a website change, using SharePoint for the web is easy - usability is identical, giving all the more reason (on top of the ones below) to use SharePoint for the web.

Microsoft focuses on three guiding principles for SharePoint:

  • Redefine collaboration – building on what SharePoint does best, and doing it even better.
  • Unleash the ecosystem – building a highly capable end user, partner and ISV community.
  • Build a world-class platform – extending the SharePoint platform with increased capability on the public facing web.


Mobility – web designers get excited

Mobile is growing like crazy. As Rob says, “Nearly everyone on my train is absorbed in their smartphone or tablet – and your website needs to not only work, but it needs to create an engaging experience on multiple devices.”

Microsoft’s answer to building engaging web experiences for mobile in SharePoint 2013 is simple – and it’s called Design Manager. Design Manager allows you to:

  1. Target mobile devices independently.
  2. Create a website design in the programme / format you prefer.
  3. You can edit your design locally on your computer and it will render automatically in SharePoint.
  4. When someone visits your website it will identify the device e.g smart phone or iPad and match to the correct design for that device using master pages.

As Rob confirms: “The time saving for designers is immense, with SharePoint 2010 and 2007 this took a lot of work but with 2013 it’s easy.”


Personalisation and Search

The phrase “content is king” is now “context is king”. SharePoint 2013 allows you to easily present your website visitors with content based on their behaviour and activity. Rob showed an example using SharePoint’s user profiles and search to display popular and targeted content to website visitors’ based on their preferences and activity.

To learn more about this presentation you can view Rob’s slides below.





Posted by: Rose Harris, Marketing Assistant | 04 October 2012

Tags: SharePoint, Search, SharePoint 2013, Intranet, Personalisation, Social, Twilight, Website

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