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Coldplay and customer intimacy

What customer intimacy lessons can we learn from Coldplay? In our case, we had the cheap seats right in the back row of the East stand, so we expected to feel somewhat removed from a best-in-class customer experience! However, we found the opposite, so how did Coldplay achieve this? ... read full post

Posted by:  Steve Scarbrough , General Manager Business Applications |  08 December 2016

customer experience

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