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Worldwide Partner Conference – an exhibitor’s perspective

Learning about Microsoft’s plans for the upcoming year is not the only reason to attend the Microsoft Worldwide Partner Conference. The other reason is to find partners – and this is why ActionThis, a subsidiary company of Intergen, exhibited at this year’s event.

Sponsored by Microsoft New Zealand and New Zealand Trade and Enterprise, the ‘New Zealand Innovation’ stand showcased the offerings of five New Zealand software companies, including ActionThis, with the goals of raising awareness of New Zealand software and creating new partnership opportunities. The key to this event is its scale – with more than 10,000 attendees, the odds of locating good partners are significantly increased, particularly for those companies who embrace Microsoft’s software and platforms.

Unlike other technical Microsoft events such as Tech•Ed, the WPC is focused on the business-oriented partner community. Attendees are Microsoft partners typically seeking partnerships with other companies – effectively pre-qualifying stand visitors for any partnering discussions that may occur. Market size and product margins are topics more likely to be discussed than application development and service pack deployment. Business opportunities are what everyone is seeking.

ActionThis promoted two products: its Software plus Service-based task management service for teams (also called ActionThis), and Runtime Page Optimiser, a component for improving the performance of ASP.NET websites.

Interest in both products was positive, resulting in dozens of leads and multiple partnering opportunities. The four companies sharing the stand experienced similar results, helping to ensure the event was a success, and laying the foundation for a repeat presence at next year’s event.

Posted by: Tim Howell, Marketing Manager | 05 August 2008

Tags: Worldwide Partner Conference, ActionThis, Software Plus Services

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