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Putting customers in the driving seat - lessons from a CX transformation

When the country’s best-selling car maker embarked on its “Drive Happy Project” initiative, it had to address a range of customer pain points, redefine the relationship between IT and marketing and bring its extensive car dealer network along on the journey. ... read full post

Posted by:  #cxreimagine , Guest Contributor |  01 August 2019

customer experience, Digital Transformation, #CXreimagine

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